Understand local areas in more detail based on demographic data across number of factors.
When looking to develop in any location, you have to know which market you will be marketing your end product too.
Our deprived area index takes into account a number of factors in any location - income, access to education, medical care, open space, local crime rates to name a few. This is then rated on a scale of 1 to 10, 1 being an area of low income, poor medical care, higher crime rates etc and a 10 represents a more affluent area with better access to education, medical and a lower crime rate.
For example a developer who has a target market of housing associations/social housing providers will naturally look at land in areas between 1-5. Whereas a developer building executive high value homes will opt for more affluent areas so will consider areas rated 7 to 10.
An interesting statistic is that areas that are lower on the scale tend to be much cheaper areas per sq ft.
